Adidas · 2026

Adidas Predator

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Deliverables

Treatment, Video direction, Edit

Year

2026

Agency

Alkemy

Client

Adidas

Info

I took this one from the agency brief to final delivery. Storyboard and treatment first, then directing Paulo Dybala and Matías Soulé on set. The Predator is a boot built on aggression, so the film had to move that way too. I stayed on it through the edit, which is the only way what you storyboarded is still there at the end.

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